Official Soccer Training Partner of MLS
Costa Mesa, CA – (October 7, 2025) – TOCA Soccer, the world’s leading soccer training and entertainment company, today announced a new strategic partnership with Mini Melts® USA, naming the iconic beaded ice cream brand as the Official Beaded Ice Cream Partner of TOCA Soccer, and a Supporting Partner of TOCA Soccer Parties.
Under a long-term exclusive agreement, Mini Melts will own the “beaded ice cream” category at TOCA Soccer locations nationwide. Mini Melts USA’s colorful and delicious beaded ice cream will be the only brand in this category, adding to player and guest experiences across TOCA Soccer Training Centers.
“TOCA partners with unique and innovative brands to elevate every guest experience,” said Yoshi Maruyama, CEO of TOCA. “As the largest operator of tech-enabled soccer centers, we’re excited to offer Mini Melts as the perfect sweet finish—whether celebrating a win, cooling down after a training session, or simply looking for a special treat.”
Mini Melts products will be available via grab-and-go freezers and automated kiosks, offering guests convenient access to the frozen treat. The brand will also be featured prominently in TOCA Soccer’s parties, where guests receive free Mini Melts with their party package (max 16 per party). TOCA will support the partnership with emails to its customer base, along with in-center placement, promoting Mini Melts products and special deals.
"TOCA Soccer is an ideal partner for Mini Melts Ice Cream. Together, we’re redefining fun by pairing world-class soccer experiences with our innovative go-to-market strategy, delivering the unforgettable ‘spoonfuls of fun’ that Mini Melts is famous for,” said Dan Kilcoyne, President and CEO, Mini Melts USA, LLC.
Costa Mesa, CA – (October 7, 2025) – TOCA Soccer, the world’s leading soccer training and entertainment company, today announced a new strategic partnership with Mini Melts® USA, naming the iconic beaded ice cream brand as the Official Beaded Ice Cream Partner of TOCA Soccer, and a Supporting Partner of TOCA Soccer Parties.
Under a long-term exclusive agreement, Mini Melts will own the “beaded ice cream” category at TOCA Soccer locations nationwide. Mini Melts USA’s colorful and delicious beaded ice cream will be the only brand in this category, adding to player and guest experiences across TOCA Soccer Training Centers.
“TOCA partners with unique and innovative brands to elevate every guest experience,” said Yoshi Maruyama, CEO of TOCA. “As the largest operator of tech-enabled soccer centers, we’re excited to offer Mini Melts as the perfect sweet finish—whether celebrating a win, cooling down after a training session, or simply looking for a special treat.”
Mini Melts products will be available via grab-and-go freezers and automated kiosks, offering guests convenient access to the frozen treat. The brand will also be featured prominently in TOCA Soccer’s parties, where guests receive free Mini Melts with their party package (max 16 per party). TOCA will support the partnership with emails to its customer base, along with in-center placement, promoting Mini Melts products and special deals.
"TOCA Soccer is an ideal partner for Mini Melts Ice Cream. Together, we’re redefining fun by pairing world-class soccer experiences with our innovative go-to-market strategy, delivering the unforgettable ‘spoonfuls of fun’ that Mini Melts is famous for,” said Dan Kilcoyne, President and CEO, Mini Melts USA, LLC.
