TOCA Soccer and Mini Melts® USA Announce Partnership For Official Beaded Ice Cream Partner

Costa Mesa, CA – (October 7, 2025) – TOCA Soccer, the world’s leading soccer training and entertainment company, today announced a new strategic partnership with Mini Melts® USA, naming the iconic beaded ice cream brand as the Official Beaded Ice Cream Partner of TOCA Soccer, and a Supporting Partner of TOCA Soccer Parties.

Under a long-term exclusive agreement, Mini Melts will own the “beaded ice cream” category at TOCA Soccer locations nationwide, adding to player and guest experiences across TOCA Soccer Training Centers.

“TOCA partners with unique and innovative brands to elevate every guest experience,” said Yoshi Maruyama, CEO of TOCA. “As the largest operator of tech-enabled soccer centers, we’re excited to offer Mini Melts as the perfect sweet finish—whether celebrating a win, cooling down after a training session, or simply looking for a special treat.”

“TOCA Soccer is an ideal partner for Mini Melts Ice Cream,” said Dan Kilcoyne, President and CEO of Mini Melts USA. “Together, we’re redefining fun by pairing world-class soccer experiences with our innovative go-to-market strategy.”